Creating a viusual identity for the International Musicians League.

IML’s many bands perform in hundreds of events a year across the US, Canada, UK, Europe and Australia. Its different band configurations are put together from a network of thousands of professional musicians.




YEAR
2017-2021

ROLE
Product & Brand Director, Designer

Full case study↙︎


Silver Arrow Band’s custom type, reminiscent of NYC’s strong art deco tradition.
Emerald Empire Band’s custom type and branding was geared towards a bold and classic image.

Stereo Star Band (Spain).



Bluewater Kings Band modern and playful custom typeface/logo.


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