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Zino Probst Architects’ projects have a defined modernist architecture aesthetic, which was the definitive factor for the core of their brand identity. The name of the studio and its two partners conform the next pillars of the identity. The essence of the brand is kept throughout this redesign.

ZiP website ︎︎︎


We aimed at a professional, boutique, rational, with strong design value, versatility in the realization of projects and holistic services as the main targets to aim at for this new positioning of the brand.

The four main characteristics I wished to transmit through this rebranding were evolution from the previous identity; strong character and personality; pertinent content and relevance throughout time.